Ballard Designs

Ballard Designs is an Atlanta-based retail company that specializes in home furniture and accessories with a European influence. Founded in 1983 by Helen Ballard Weeks, it has grown from a mail-order design company into a prominent brand with annual sales exceeding $100 million. The company offers a wide range of customizable products, including dining tables, sofas, rugs, and lighting, allowing customers to select fabrics, wood colors, and other design elements.

Ballard Designs operates through various channels, mailing over 19 million catalogs annually, maintaining a robust e-commerce platform, and running 17 retail stores across the United States. It also has three outlet stores near its corporate headquarters and distribution center. As part of the Qurate Retail Group, Ballard Designs targets homeowners and interior designers who appreciate stylish, high-quality furnishings. The company engages its audience through a decorating blog and a podcast called *How To Decorate*, featuring industry experts and design trends.