Overview
ASICS Corporation is a global sportswear company based in Japan, founded in 1949 by Kihachiro Onitsuka. Originally named Onitsuka Co., Ltd., the company adopted the name ASICS, which stands for "Anima Sana In Corpore Sano," reflecting its philosophy of promoting a sound mind in a sound body. In 1977, ASICS was formed through a merger with GTO Co., Ltd. and Jelenk Co., Ltd., expanding its offerings in the sporting goods market.
ASICS is well-known for its high-performance athletic footwear, apparel, and accessories. The company invests significantly in research and development, focusing on innovative technologies that enhance athletic performance. Its product range includes various athletic shoes, such as running, basketball, and volleyball shoes, as well as sportswear designed for both performance and style. ASICS also features a lifestyle brand, ASICS Tiger, which combines retro designs with modern comfort. The company targets athletes and fitness enthusiasts globally, promoting an active lifestyle through its products and community initiatives.
ASICS is well-known for its high-performance athletic footwear, apparel, and accessories. The company invests significantly in research and development, focusing on innovative technologies that enhance athletic performance. Its product range includes various athletic shoes, such as running, basketball, and volleyball shoes, as well as sportswear designed for both performance and style. ASICS also features a lifestyle brand, ASICS Tiger, which combines retro designs with modern comfort. The company targets athletes and fitness enthusiasts globally, promoting an active lifestyle through its products and community initiatives.
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