Ariate

Ariat International is a prominent American brand that specializes in performance footwear, apparel, and accessories for equestrian sports, work industries, and outdoor activities. Founded in 1993 by Beth Cross and Pam Parker, the company has become the largest equestrian sports brand globally. Headquartered in Union City, California, Ariat integrates advanced athletic shoe technology into traditional riding boots, enhancing comfort and performance.

Ariat's product offerings include performance boots for English and Western horseback riding, work boots, outdoor footwear, and durable apparel designed for demanding environments. The brand also provides complementary accessories for equestrian and outdoor activities. Ariat serves a diverse customer base, including professional and amateur equestrian athletes, rodeo participants, ranch workers, and outdoor enthusiasts. The company is actively involved in the equestrian community, sponsoring major organizations like the Professional Bull Riders and the International Federation for Equestrian Sports.

Ariat is committed to innovation, quality, and corporate social responsibility, partnering with organizations to support injured veterans. The brand is dedicated to delivering high-quality products that blend athletic technology with traditional craftsmanship.