American Giant

American Giant is a San Francisco-based apparel company founded in 2012 by Bayard Winthrop. The company focuses on producing high-quality, American-made casual clothing, emphasizing exceptional craftsmanship and using materials sourced entirely in the United States, particularly from North and South Carolina. American Giant aims to fill a market gap for durable and well-constructed apparel at affordable prices while supporting local economies and creating jobs.

The company launched with its flagship product, the Classic Full Zip hoodie, known for its heavyweight fleece and thoughtful design features. Since then, American Giant has expanded its offerings to include a range of men’s and women’s apparel, such as sweatshirts, t-shirts, sweatpants, sportswear, jeans, and flannel shirts. Operating primarily as a direct-to-consumer brand, American Giant prioritizes transparency and quality control in its manufacturing processes, allowing for significant growth since its inception. The brand appeals to consumers who value craftsmanship and the social impact of supporting domestic manufacturing.