Alsara dealerships

Alsara Investment Group is an international private investment company based in Switzerland, founded by Rachid Mohamed Rachid. The company specializes in the luxury and well-being sectors, managing over $2 billion in assets. It owns several luxury brands, including Oktein, Adorisa, Akoni, Bidayat, and Khrisjoy, and is actively pursuing additional acquisitions. Alsara primarily targets markets in the Middle East, North Africa, and Europe.

The group provides funding, operational support, and expertise to its portfolio brands, leveraging its global network and experience in the luxury business. Its investment strategy focuses on creative industries, particularly fashion and luxury, aiming to grow and scale global luxury brands through strategic partnerships. Alsara's services include private investment management, brand development support, and business growth facilitation, catering to affluent customers interested in high-end goods and well-being products. The company operates offices in Zurich and Lugano, Switzerland.