Albertsons Media Collective

Albertsons Media Collective is the retail media network of Albertsons Companies, a leading food and drug retailer in the United States. Established in 1939, the Collective connects brands with over 100 million shoppers and loyalty members across more than 2,200 stores in 34-35 states and the District of Columbia. Headquartered in Boise, Idaho, it leverages the extensive reach of various regional grocery brands, including Safeway and Vons.

The Collective offers omnichannel advertising solutions, such as native display ads, sponsored product placements, and branded content, aimed at engaging consumers both in-store and online. A notable feature is its in-store digital display network, developed with STRATACACHE, which enhances shopper engagement through smart digital signage and AI technology. By utilizing first-party data from Albertsons’ loyalty program, the Collective delivers targeted marketing campaigns that drive retail sales. It also promotes innovation through initiatives like "The Garage," fostering strategic partnerships and media innovation.