Alain Afflelou

Groupe AFFLELOU is a prominent French retailer specializing in optical and hearing aid products. Founded in 1972 by Alain Afflelou, the company began with its first optical store in Bordeaux and has since expanded to over 475 locations worldwide through a successful franchise model. It operates with more than 220 franchisees, emphasizing affordable pricing and customer-focused innovations.

The company offers a wide range of products, including prescription eyewear, sunglasses, and hearing aids, marketed under various brands such as Le Forty d’Afflelou and Tchin Tchin. Notable marketing campaigns and product lines, like the Tchin Tchin campaign and the MAGIC line, have significantly contributed to its success. Groupe AFFLELOU is headquartered on the Champs-Élysées in Paris and has a strong presence in both domestic and international markets, including Belgium and Luxembourg.