Skift is a media and information company dedicated to the travel industry, founded in 2012 by Rafat Ali and Jason Clampet. The name "Skift," meaning "shift" or "transformation" in Nordic languages, reflects its mission to analyze changes and trends shaping the future of travel.

The company operates a comprehensive platform that provides news, insights, and analysis about the travel sector. Skift produces in-depth journalism covering industry news and trends, offers specialized market research services to help businesses understand consumer behavior and market dynamics, and provides marketing solutions to assist travel companies in effectively reaching their target audiences.

Skift serves a diverse customer base, including airlines, hotels, travel agencies, and tourism boards, all seeking authoritative insights to inform their business decisions. With a team of about 60 people, Skift emphasizes a blend of editorial excellence and industry-focused services to support the evolving landscape of global travel.