AdvoCare is a health and wellness company founded in 1993 in Plano, Texas. It operates as a multi-level marketing business, offering over 70 exclusive nutritional and dietary supplements aimed at supporting physical and financial wellness. The product range includes items focused on weight management, energy, sports performance, and overall health, all developed through extensive research and backed by a Scientific and Medical Advisory Board.

The company has a network of more than 200,000 independent distributors who market and sell AdvoCare products directly to consumers. This structure allows distributors to earn income through sales commissions and recruitment bonuses. AdvoCare emphasizes principles such as faith, family, integrity, and personal growth, aiming to foster financial freedom for its distributors while maintaining a commitment to high-quality products and services.