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Overview

AdRoll is a digital marketing company founded in 2007, headquartered in San Francisco. The company focuses on making advanced display advertising techniques accessible to brands of all sizes. Initially a traditional ad network, AdRoll has evolved into a retargeting specialist, utilizing artificial intelligence and data-driven strategies to enhance display advertising effectiveness.

AdRoll offers a comprehensive e-commerce marketing platform tailored for direct-to-consumer brands. Key features include retargeting and display advertising, brand awareness solutions, personalized email and onsite marketing, and cross-channel measurement. The platform helps marketers build stronger customer relationships and improve conversion rates. Additionally, AdRoll has a newer division, NextRoll, which provides tools for customers to create new products and services using AdRoll’s data and technology.

With a strong focus on customer retention and consistent growth, AdRoll serves a diverse range of industries, primarily targeting businesses that sell products online. The company is recognized for its profitability and high customer retention rates, making it a valuable partner for e-commerce businesses and digital marketers.
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