Adore Me

Adore Me is a New York City-based women's intimate apparel company founded in 2010 by Morgan Hermand-Waiche. It specializes in designer, fast-fashion lingerie and related apparel, focusing on inclusivity, affordability, and sustainability. The company operates internationally, including in the United States, France, and Romania, and became a Certified B Corporation in September 2022, highlighting its commitment to social and environmental performance.

Adore Me offers a diverse range of products, including bras, panties, corsets, bralettes, sleepwear, swimwear, and activewear available in various sizes. The company utilizes a unique shopping experience through personalized "showrooms" and a VIP Membership subscription model, allowing customers to purchase items individually or through a subscription. Adore Me also launched its own logistics center to enhance operations and introduced a try-at-home shopping service to improve customer satisfaction. With a focus on technology, the brand employs tools for e-commerce and customer feedback analysis, ensuring continuous improvement in its offerings.