Adelaide

Adelaide Metrics Inc. is a New York-based company founded in 2020 that focuses on attention-based media quality measurement in the advertising technology sector. The company aims to enhance transparency and fairness in the media market by providing precise metrics for evaluating advertising effectiveness, moving beyond traditional metrics.

The flagship product, the AU metric, is an omnichannel attention measurement tool that predicts consumer attention and business outcomes more accurately than existing methods. It integrates various media quality signals using machine learning models trained on extensive datasets. Adelaide offers real-time attention measurement, media quality analytics, and omnichannel benchmarks, allowing clients to optimize their media placements. Their technology has been validated through analysis of millions of ad placements, showing significant improvements in advertising outcomes.

Adelaide's target customers include large advertisers and media buyers, with notable clients such as Coca-Cola and Škoda Auto. The leadership team includes Founder and CEO Marc Guldimann and Co-Founder Perry Papadopoulos, both experienced in digital media and technology.