Ad Council

The Ad Council is a national nonprofit organization established in 1942, dedicated to addressing complex social issues through creative marketing and communications. It collaborates with advertisers, media platforms, government agencies, and nonprofits to educate and inspire the public, aiming to accelerate social change.

The organization is known for its impactful public service advertising (PSA) campaigns, which tackle important causes such as wildfire prevention, anti-drunk driving, education equity, and mental health awareness. Some of its most recognized campaigns include Smokey Bear, Friends Don’t Let Friends Drive Drunk, and the COVID-19 Vaccine Education Initiative. The Ad Council operates as a nonpartisan entity, utilizing partnerships to maximize reach and effectiveness, often benefiting from donated advertising space and airtime.

With a history of presidential support and collaboration with notable figures, the Ad Council has made significant contributions to public health, safety, and social equity, generating billions of impressions and fostering positive social movements across the United States.